Olympic & Expo structures with their mute mass, their ponderous monumentality, and their conspicuous expenditure on immovable objects are outmoded. Our proposal is as light as air itself a tribute to a digital age of bits and atoms beyond the antiquity of steel and glass a structure which reveals the connected networks of a common humanity fuelling the
Olympics, their 2012 host city, and the world itself. The Cloud proposes
a new form of monument a new form of collective
expression and experience, and an updated symbol
of our dawning age. It proposes an entirely new form of observation deck,
high above the Olympics one from which one can
not only see the whole of London, but the whole of the world, immersed in the euphoric
gusts of weather and world data. It offers Londons highest park and an immersion within both our great clouded skies and the cosmos of our dataworlds as well as a live information system transmitting data and imagery from around the city and the world. It presents the perfect Olympic symbol a million unbounded particles contributing briefly towards a vast, beautiful, constantly-fluctuating whole. London, with its diversity, internationalism and tolerance, unites countries; the Cloud unites all people.
Duration : 0:2:6
[youtube NmEBFWXMImM]
I just think it’s a …
I just think it’s a load of shit. How can we say we’re a united humanity with everything that’s going on in the world…war, poverty, discrimination, prejudice, racism, murder. And then this comes along telling us that we’re united…what an insult. And people are giving me thumbs down…god you sad people need to wake up and smell the bullshit.
humanity is far …
humanity is far from being united… I mean we are a baby race if you think about it. OK, so the universe has been around for like 15 billion years.. We humans as we know it have been around for what? little more than 2000-3000 years? that’s a blink of an eye man….. immagine a race like ours that has been here for billions of years.. they would be a united race..
A floating …
A floating observation deck?
Nice way to sell it to the masses though.
What song is this?
What song is this?
This is really cool …
This is really cool, whether it’s brainwashing or whatever (from these odd comments below) this is an amazing step forward in technology, I can’t wait to leave this crazy land (America) to see this and the world.
A new life awaits …
A new life awaits you in the off-world colonies.
Cant you smell the …
Cant you smell the stink of that cloud? open yer eyes ya fools. It’s more Olympic brainwashing.
United Humanity?! …
United Humanity?! Where the did they get that from?!?!
Funny it’s an American talking as well isn’t it. “United Humanity” Never heard such a hypocritical load of bullshit in my entire life.
What a waste of …
What a waste of money
Pile of wank
Whenever I hear the …
Whenever I hear the word Cloud. I always follow it with the words… Of Poisonous Gas
Two thousand twelve …
Two thousand twelve! look it’s two thousand AND twelve or twenty twelve,pisses me of all these “Americansms”,and no I’m not anti-yank,christ even Steve Wright on Radio 2 is at it.
it sound a bite …
it sound a bite ambishas isn’t .
Say NO to the swine …
Say NO to the swine flu vaccine.
I watched it with …
I watched it with the sound off, and it looks like a drug-induced vision of craziness. Bubbles…coming out of another dimension in the cityscape, drawings, the world, people!!!! WAAHHHUUU!!!!
wouldnt the ‘clouds …
wouldnt the ‘clouds’ get superhot inside? not to mention i heard of someones house burning down cos of a glass ball on their mantle, could it be possible to create huge fires with this thing in the same way? also lets not mention that not everyone will be happy bunnies and if it gets made will do anything to destroy/damage it. its like buying a vase and putting it in a classroom, sooner or later one of the little buggers will break it somehow! a big waste of money!
Its a great way to …
Its a great way to waste our money! It looks appalling, definitely would not fit in with the skyline.. is it even structurally possible?
Make sure you ban …
Make sure you ban christian countries as well.
Sorry but this is …
Sorry but this is such crap. Where’s the substance? It seems entirely conceptual. LOL at the biker on the ramp inside it. That will NEVER happen in real life. I didn’t get a single clear understanding of what exactly this is and how information would be transmitted or shown. This has the feel of a kindergartener explaining their invention for a time machine. Where’s the beef?
much better then …
much better then that birds nest crap in china with no message except to show their power, this has an actual message
take that muslims, we are humans stop with ur fairy tale bullshit, i say we ban muslim countries till they grow a brain
mhmediaonline: …
mhmediaonline: You’re understandably confused about the purpose of the event. The Olympics are a product and the intent of the organizers is to market the spectacle. Thousands of people sweating in transit are in fact just one more aspect of the total product, and their plight is only slightly less salable than sweating athletes. Stop thinking about sport and instead regard the entire thing as a vast, public transfer of funds.
This is awesome!
This is awesome!
this could quite …
this could quite possibly the greatest architectural achievement of this century so far. I love that it incorporates digital image relays and is self-dependent for energy. this is the future. it’s really exciting and i hope people are willing to contribute
All comments aside, …
All comments aside, all the places the money could better go to, extra light to help confuse the birds and what not.
This looks amazing, very inspired.
What a bunch of …
What a bunch of whining bitches. Who cares what accent the narrator has? This project is was born out of MIT in the US and has architects and designers from all over the world working on it. This would be an outstanding monument to the London 2012 games and an utterly unique landmark for London. The potential for this as a massive tourist destination should be obvious. The London Eye, nothing more than an observatory wheel, has been massively successful since it opened in 2000. Beautiful.
I think we already …
I think we already have clouds in London